![]() I’ve not listened yet because I wanted to jot down some picks, uninfluenced. Imagine if more of those resources had been applied to the platform we’ve loved for decades.Ĭelebrating 40 years of the Mac, we’ve gathered an all-star panel of longtime Mac users to pick the best Macs, Mac software, and Mac accessories, as well as induct a few events or devices into the Mac Hall of Shame. Rather, Apple seemingly wanted to supplant it with iPad and now cares more about visionOS. There does not seem to be much interest in expanding the things that only the Mac can do. Most software changes these days are about integrating with iOS or belatedly porting stuff from that platform. It still sees it as important, but more as an accessory for iOS. scripting, external storage, 1x displays, x86 compatibility) that don’t apply to iOS.Īpple once saw the Mac as the center of the digital hub. On the other hand, the sore spots with today’s Macs come from iOS, too: the annual release schedule that impedes software quality, the Mac App Store, supposed security and privacy at the expense of capabilities and interoperability, first-party apps that look and feel like they were designed for mobile, two cross-platform frameworks that are not geared toward creating great desktop apps, and the neglect of Mac technologies (e.g. No question, the Mac would not be as popular as it is today if it weren’t for the iPhone, nor would there be Apple Silicon and perhaps some other technologies. As a result, the Mac has stayed relevant and influential way past the normal lifespan of a computer product. Ternus’ comment opens up an unexpected theme to our conversation: how the connections between the Mac and Apple’s other breakout products have continually revitalized the company’s PC workhorse. ![]() “The fact we did this for 40 years is unbelievable.” “It’s not a story of nostalgia, or history passing us by,” says Greg “Joz” Joswiak, Apple’s senior vice president of worldwide marketing, in a rare on-the-record interview with five Apple executives involved in its Macintosh operation. Chromebooks and Surface PCs come and go, but Apple’s creation remains the pinnacle of PC-dom. And Apple has relentlessly improved the product, whether with the increasingly slim profile of the iMac or the 22-hour battery life of the Macbook Pro. One 2019 survey reported that more than two-thirds of all college students prefer a Mac. ![]() Apple claims that its Macbook Air is the world’s best-selling computer model. ![]() More often than not, the open laptops populating coffee shops and tech company workstations beam out glowing Apples from their covers. Even within the Apple juggernaut, $30 billion isn’t chicken feed! What’s more, when people think of PCs these days, many will envision a Macintosh. ![]() For the first half of its existence, the Mac occupied only a slice of the market, even as it inspired so many rivals now it’s a substantial chunk of PC sales. We produced a short video documentary you can sit back and watch if you’d rather do that than read The 40-year history of Macintosh computers is a roller coaster of ages golden and dark. It’s seen challengers rise and fall, and been threatened with extinction more than once, and yet for all of that has emerged in recent years revitalized and stronger than ever. In that time, it’s run on four different processor architectures and two major operating systems, making it a bit of a computer of Theseus. January 24 will be the Macintosh’s 40th birthday, marking four decades since Steve Jobs showed off what he believed to be the future of computing. ![]()
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